If You Can’t Solve a Customer Complaint in 10 Minutes, You’re Doing It Wrong

I sat down to watch the finale of my favorite sci-fi series on a recent Sunday evening when I discovered that I had been locked out of my TV streaming service. After struggling to find a solution online, I fired off a tweet asking the company for help. The company responded a few minutes later: “I’m so sorry you’re having trouble connecting to your account — DM us your phone number, and we’ll have a customer service representative call you back soon.” I DMed my number, and asked, “Why can’t you just help me here? And how long will it take to get a call back?”

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